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who we are
RELX, the leader in atomization technology
Crafted for Super Smooth Taste™ With innovations like Boost Mode and Dynamic Atomization, RELX delivers unmatched quality.
We prioritize reliability, global engagement, and adherence to strict youth protection through the Guardian Program.
Through initiatives like Green Shoot, we empower small businesses.
Come experience the new generation of atomization products with Relx.
We prioritize reliability, global engagement, and adherence to strict youth protection through the Guardian Program.
Through initiatives like Green Shoot, we empower small businesses.
Come experience the new generation of atomization products with Relx.
Introducing RELX's New Branding
Reborn from the Ashes - Relx
New Year, New RELX!
Today, we want to share with you that we have a brand new upgraded brand.
When RELX was founded in 2018, our mission was to help the 1.4 billion adult smokers find a better alternative to traditional cigarettes. After 4 years of providing enjoyable and convenient vaping products, we have now helped over 22 million RELXers make the switch.
The journey is not always easy and earning trust takes time.
Yet, we continue to find strength to keep going from the voices of RELXers like these:
"Hi, I'm a pastry chef and I always worried that I would lose my taste buds from smoking," she wrote to us. "But since I bought RELX, my sense of taste has actually improved. Thank you for helping me quit smoking!"
Your story and the stories of many other RELX users always give us hope and we hope to give the power of hope back to you and smokers around the world.
Our new brand reflects our focus on creating hope for RELX users who embrace change and continue to explore new possibilities.
Phoenix
It is a golden bird that is reborn repeatedly, rising from the ashes to live a new life, symbolizing the hope and transformation of life. As a brand that enables people to rise from the ashes – literally and figuratively – and find a new and magnificent life, the story of the Phoenix is a microcosm of who we are as people.
Light of Hope
It casts a warm glow, a beam of positivity, illuminating a new path and a brighter future for RELX. The color of the sun generally represents something to look forward to. It embodies the power of our efforts to provide hope to RELXers.
Starting from January 2023, our new brand will gradually adapt to the online and offline spaces.
Hope you like the new look!
Today, we want to share with you that we have a brand new upgraded brand.
When RELX was founded in 2018, our mission was to help the 1.4 billion adult smokers find a better alternative to traditional cigarettes. After 4 years of providing enjoyable and convenient vaping products, we have now helped over 22 million RELXers make the switch.
The journey is not always easy and earning trust takes time.
Yet, we continue to find strength to keep going from the voices of RELXers like these:
"Hi, I'm a pastry chef and I always worried that I would lose my taste buds from smoking," she wrote to us. "But since I bought RELX, my sense of taste has actually improved. Thank you for helping me quit smoking!"
Your story and the stories of many other RELX users always give us hope and we hope to give the power of hope back to you and smokers around the world.
Our new brand reflects our focus on creating hope for RELX users who embrace change and continue to explore new possibilities.
Phoenix
It is a golden bird that is reborn repeatedly, rising from the ashes to live a new life, symbolizing the hope and transformation of life. As a brand that enables people to rise from the ashes – literally and figuratively – and find a new and magnificent life, the story of the Phoenix is a microcosm of who we are as people.
Light of Hope
It casts a warm glow, a beam of positivity, illuminating a new path and a brighter future for RELX. The color of the sun generally represents something to look forward to. It embodies the power of our efforts to provide hope to RELXers.
Starting from January 2023, our new brand will gradually adapt to the online and offline spaces.
Hope you like the new look!
