The global influence of RELX e-cigarettes: key differences with Sp2, Lana, and iLIA

In today's rapidly growing e-cigarette market, RELX has started in China and quickly become one of the leading closed-system e-cigarette brands in Asia and even the world . Compared with more regional brands with different positioning, such as Sp2, Lana, and iLIA, RELX’s brand strength and international expansion strategy stand out.

🌍 Global fame: from China to the world

The Chinese market is the birthplace of RELX. The brand was founded in 2018. In just a few years, it has won the favor of a large number of consumers and firmly established itself as the leader in the domestic closed e-cigarette market. RELX has established a strong brand recognition among young people and urban consumers through its technological research and development, design quality and taste diversity.

After entering the international market , RELX has gradually established global channels:

Southeast Asian market (such as Malaysia, Singapore, and Thailand) : RELX is one of the most well-known Chinese e-cigarette brands, with a high dealer density and wide terminal exposure.
Middle East (such as the UAE and Saudi Arabia) : With its exquisite design and stable smoke sensation, RELX has gained a place in many e-cigarette stores in free trade zones.
European and North American Markets : Despite strict regulations in these regions, RELX has successfully entered markets such as the UK, France, and Canada, and actively promoted compliance registration and product upgrades.

✅ Brand positioning and strength: the difference between RELX and Sp2, Lana, and iLIA

project	RELX	Sp2 / Lana / iLIA
Brand size	International group brand	Regional agent brand
Product Type	Closed, replaceable cartridge design, emphasizing quality	Most of them are open/compatible cartridges, with many flavors but poor quality control
Regulatory Compliance	Emphasis on market compliance (such as PMTA, CE marking)	Most of them have not undergone formal international certification and are concentrated in the mid- and low-end markets
Word of mouth and user base	High-end market users, focusing on design and quality	Consumers who like varied tastes and are price-sensitive
After-sales and channels	Official after-sales service, APP support, and clear anti-counterfeiting logo	Channels rely on agents, and after-sales service and authenticity identification are often unclear

RELX positions itself as an e-cigarette brand driven by technology and design , while Sp2, Lana, and iLIA are more like fast-iterating flavor brands that are popular in the price-sensitive market in the short term but lack long-term brand accumulation and international expansion capabilities.

🔬 Technology and R&D Strength: RELX's Key Advantages

RELX has its own independent laboratory and R&D department. Its products such as "RELX Infinity" and "RELX Phantom" are equipped with its own SuperSmooth™ smooth atomization technology , and are designed with innovative functions such as air pressure sensor switch and oil leakage protection technology .

In addition, RELX is also actively engaged in the research of nicotine replacement solutions, trying to launch nicotine-free products and herbal atomization series to meet the health and regulatory requirements of more countries.

📱 Brand experience and digital transformation

RELX is also one of the few brands that promotes the intelligent tracking and usage management of e-cigarettes . It has launched smoking devices that can be connected to mobile phone apps, allowing users to monitor the frequency of smoking and battery status, and enhance anti-counterfeiting identification, which is almost not seen in brands such as Sp2, Lana, and iLIA.

Conclusion: Why choose RELX?

RELX is not just an e-cigarette, it represents a higher standard of user experience, more rigorous safety assurance and wider international recognition. For consumers who value product stability, legality, and brand reputation, RELX is clearly in a different league from brands like Sp2, Lana, and iLIA.

Choosing RELX means choosing a modern lifestyle that emphasizes safe flying, compliant use, and equal emphasis on design and technology.